Chanel and Sulapac supports environment, develops bio-based perfume caps

Chanel in collaboration with Sulapac, a Finnish company, has developed a bio-based cap for its line Les Eaux De. Derived from renewable resources along with FSC certified wood chips the cap is composed of 91% biobased materials.

Amidst the rising concern for environmental issues, the global beauty giant Chanel has taken a sustainable step towards saving the planet by reducing plastic usability in its products. Developed in collaboration with Sulapac, a bio-based cap has been introduced by Chanel for its 125 ml perfume bottles of the Les Eaux De range. 

Sulapac is a Finnish business that develops sustainable packaging with the use of biodegradable and patented microplastic-free material that has been derived from the FSC- certified wood chips along with natural binders. Chanel started its first investment in this company back in 2018, since then the teams have collaborated for 2 years and have come up with this environmentally friendly cap. This cap comprises three layers that encompass 91 percent of bio- based materials obtained from various sustainable resources and FSC certified wood chips. Collab with Chanel is the first beauty project taken up by Sulapac.

“Chanel is definitely one of the forerunners in the luxury industry as they want to invest in the latest sustainable material and technology innovations. We have set a very high-quality standard for our sustainable material, with an ambition to replace conventional plastics,” said Suvi Haimi, chief executive and co-founder of Sulapac, in an interview when the announcement was made in 2018.

The Chanel range of Les Eaux De was created with the idea of making the beauty industry more environmentally friendly. Given it’s slimmer and lighter glass perfume bottles there is a reduced number of raw materials which not only helps in improved shipping, but also helps in faster recycling process as well. The corrugated cardboard that is typically covered with laminated or shiny coating was turned into a clear, basic exterior box that is simpler to recycle.

“This first product launch of our collaboration with Chanel, the bio-based Les Eaux De Chanel cap made with Sulapac material, is a remarkable milestone for us. It proves that Sulapac meets the highest quality standards,” Suvi Haimi, CEO and co-founder of Sulapac said in an interview.

The company CEO and co-founder of the Finnish company, Sulapac, said that this cap has been developed keeping in mind the superior standards of the brand Chanel. Every aspect was meticulously considered, along with the sensory properties of the material. Even its resilience to temperature changes, the peculiar noise that the container produces when the cap is placed on, as well as the gripping, and the thickness of the slick matte finish was carefully designed and developed. The company says that this product is the proof of the superior quality and technology that they upheld and hopes to take it further ahead.