Lotus Herbal Acquires 32 % stake in Dermaceuticals maker Fixderma India

The 32 percent acquisition of the Lotus Herbals in the Fixderma India, a dermaceuticals maker, has been a remarkable achievement after its acquisition of organic ayurveda brand Tree Soul in 2020. Fixderma already exports dermatology products manufactured in India to more than 35 countries all over the world.

Key Takeaways

• Lotus acquires 32 percent strategic stake in Fixderma India making way to the dermaceutical segment
• This is another great acquisition of Lotus Herbals after acquiring 100 percent stake in organic ayurveda brand Soul Tree in 2020
• It has been offering a wide range of both skin care as well as hair care products
• With this acquisition of Fixderma India, Lotus Herbals is aiming for further expansions in the international market
• Joint Managing Director of Lotus Herbals is Nitin Passi and Anurag Mehrotra is the chairman of Fixderma India Pvt. Ltd.

Lotus Herbals Pvt Ltd., a very popular home grown cosmetics brand in India has made an strategic acquisition of 32 percent shares in Fixderma India by the end of 2021. Lotus Herbals has been manufacturing and marketing various personal care and beauty products from the herbal ingredients as the name suggests. This acquisition will open the doors for Lotus Herbals for further International Market capture. According to the sources, the company had to make an investment of about Rs. 55 Crores for this very strategic stake in Fixderma India.

It is worth noting that Fixderma India Pvt. Ltd. owns Fixderma and FCL brands that are basically a dermaceutical brand. Lotus Herbals’ foray in the dermaceutical segment has been marked by this acquisition. It will help bridge the gap between the prescription based product segment and the over the counter cosmetics segment. 

Well, this is not the first huge acquisition of Lotus herbals Private Limited. It has also acquired a 100 percent stake in the Soul Tree, an organic ayurveda brand. As a future planning, Lotus Herbals aims towards maintaining a distinct identity of Fixderma and FCL as a part of its brand expansion strategy. Lotus Herbals will be having its exposure in the domestic as well as the international markets after this acquisition. 

Lotus Herbals is already a popular brand but Fixderma has been selling its products through online platforms. Other channels for the sale of products curated by  Fixderma have been dermatologists and pharmacies in  the domestic as well as  international markets. Basically Fixderma is a brand that delivers products directly to the consumers and does not have any physical stores or outlets of its own.

FCL is also owned by Fixderma Pvt. Ltd. that manufactures anti-acne, sun protection, hair care, and anti-ageing products for all skin types. Fixderma India will continue to research, manufacture and market the innovative dermatology products as it has been doing so far even after the acquisition as a distinctive entity. 

A 25 percent increase is being expected by Lotus Herbals in the sale of beauty products within the next three to four months as there are a lot of festivals lined up during this quarter after acquiring Fixderma. Another reason for increased sales is the opening of offices and the government allowing overseas travel and transport freely.