L’Oreal Acquires Californian Company Youth To The People 

L’Oreal has signed an agreement to acquire Youth to the People (YTTP), an American brand based in California. L’Oreal aims at targeting vegans after the acquisition of Youth to the people as it has been working towards the production of sustainable skincare products.

Key Takeaways

• Youth to the People (YTTP) has been popular for curating High-performance skincare products even before the acquisition.
• Youth to the people has been a vegan brand making products from the blend of super food extracts and science.
• Youth to the people was founded in 2015 by two cousins, Greg Gonzalez and Joe Cloyes inspired by their mother Eva.
• The brand is expected to make sales of more than 50 million dollars in 2021.
• Youth to the People (YTTP) has been operating in the United States, Australia, and other select European countries.
• L’Oreal is already a huge brand in itself, President and Chief Executive Officer being Stephane Rinderknech.

L’Oreal has acquired Youth to the People, an American skincare brand, recently. L’Oreal is a very popular beauty and cosmetics brand that has conquered the hearts of women not only across the country but all over the globe for over 100 years. It offers almost all varieties of cosmetics and beauty care products. It has a unique portfolio of around 50 brands and employs around 85,400 people worldwide. This acquisition will lead towards targeting vegans via L’Oreal as Youth to the People has been a vegan brand. 

The Chief Executive Officer of L’Oreal is Stéphane Rinderknech and she has praised the founders of youth to the people for producing health-conscious and high-performance beauty products as per the lifestyle of California. She also expressed her joy for adding such a growing brand to their portfolio. The President of L’Oreal Luxe also mentioned that Youth of the people (YTTP) has a solid reputation among all genders and that will be a profitable deal.

Youth To the People creates high-performance skincare and beauty products by combining vegan super foods and technology. It is an American brand that was founded in Los Angeles in 2015 by two cousins Greg Gonzalez and Joe Cloyes. The Founder and CEO is Greg Gonzalez while the co-founder and CBO is Joe Cloyes. Both the co founders have really positive views with regard to the acquisition. They take it as an opportunity that realizes all the dreams of Youth To The People. Earlier this year Youth To The People had its name among the top 50 emerging startups in the US by LinkedIn.

The financial terms of the acquisition were not disclosed nor the amount of consideration is known to the people yet. With this acquisition, L’Oreal will be moving towards a vegan and enhanced consciousness of the planet because Youth To The People has stuck to true values. Besides, Youth to the People has its range in e-commerce and selective distribution channels.