Sukhleen Aneja: New Ceo Of Good Glam’s Beauty & FMCG Brands Division

India’s first personal and beauty care unicorn company, Good Glamm Group has made a great change in its board by appointing Sukhleen Aneja as its Chief Executive Officer. Sukhleen is appointed as the Beauty and FMCG (Fast-Moving Consumer Goods) Brands Division’s CEO who will thus head the brand’s business throughout.

Key Takeaways:

• Good Glamm appoints a new CEO for its Beauty & FMCG Brands Division.
• Sukhleen Aneja was chosen for this responsibility becoming the first professional CEO in the Good Glamm Group.
• Sukhleen was earlier the Chief Marketing Officer of Reckitt’s Hygiene portfolio.
• Sukhleen will work in leading Digital-first brands at the Good Glamm group.

Sukhleen was a former executive at the Consumer Goods Giant Reckitt, where she was a Chief Marketing Officer for the said group. An interesting fact with this appointment is the factor that the $1.2 Billion beauty company, Good Glamm group has been working for about a year or so in making a completely new and refreshing leadership team. Thus the launching of Sukhleen Aneja as the first-ever professional CEO of the beauty group.

This beauty group includes people in their leadership team from many of the famous veterans and brands of the country such as Unilever, Godrej, L’Oreal, Myntra, Nykaa, etc. They are looking forward to extracting more experienced people who are experts in their respective sectors to make Digital Brands a complete success in the online waters.

“I am thrilled to join Good Glamm Group at a time where the D2C (direct to consumer) revolution in India has just begun,” said Sukhleen Aneja, CEO of beauty and FMCG Brands Business, Good Glamm Group.

One of the main responsibilities of Sukhleen will be to work towards making the many Digital-first brands excel in the market by creating a strategic and well-thought-out road map for leveraging these brands in the digital sector. It will also include doing the work of integrating and scaling the recent acquisitions and grasping the unique digital ecosystem with the sole purpose of creating India’s largest content to be a commerce powerhouse.

In an interview with her appointment, Sukhleen expressed her excitement and happiness with her new role as well as commented about the condition of Beauty and personal care products in the digital markets. She said that beauty and personal care are highly under-leveraged online and that’s where there is the opportunity to create strong and powerful consumers. Thus by hard work and super precision, she and her team will work towards making the Good Glamm group the mega-conglomerate in the world.

In the future, many more new appointments of people from impressive backgrounds in the various fields and sectors of cosmetics will be included in the team of the Good Glamm Group. This was confirmed by the new CEO herself.