Masaba Gupta And ABFRL Partner Up For Creating Luxury Lifestyle Products

Masaba Gupta, a well-known designer in India is joining hands with Aditya Birla Fashion Retail Limited partners for creating the next-generation lifestyle and fashion-focused products.

Key Takeaways:

• Aditya Birla Fashion Retail Limited partners with the Fashion Panache Masaba Gupta.
• Masaba Gupta is a well-known fashionista and designer who has made a name for herself with her various works in the Clothing and accessories sectors.
• This partnership is done to craft a digital-led and affordable portfolio within the lifestyle sector.
• ABFRL holds the majority stake of 51% in this partnership for ‘Masaba.’
• This partnership holds an annual revenue target of 500 crore rupees for the next five years.

The fashionista of India’s designing band and the persona who participated as a judge in MTV’s show Supermodel Of The Year, Masaba Gupta is today recognized as one of the top leading designers in our country. Launched over 12 years ago, her brand “House Of Masaba” has been known for its statement prints and emphasized style and patterns. Recently, House Of Masaba also collaborated with a famous makeup brand in India, thus expanding in the field of cosmetics and beauty products.

Masaba Gupta signed a contract and made a partnership with the renowned and leading Fashion company of the country, Aditya Birla Fashion & Retail Limited, where ABFRL holds the majority of stakes in the company of about 51%, to work towards creating the next generation lifestyle and fashion-focused products. It will involve Clothing, Accessories, Cosmetics, as well as other lifestyle products. They are focused on providing affordable lifestyle products to the young generation with an achievable annual revenue target of about 500 crore rupees for the upcoming five years since the partnership.

No other brand could have been more suitable for this partnership as Masaba Gupta has proved her competence and diversity with the many projects she had done in the fashion world along with recent work in the entertainment industry. Yes, we are talking about her recently released show “Masaba Masaba” which is set to have its second season on the online platform, none other than, Netflix.

House Of Masaba has been most popular for attracting the young generation with its colorful, vibrant, and many Gen-Z consumers which is very effective in future-proofing the brand by maintaining the trends and the digital-first strategy throughout its working.

Managing director of ABFRL, Ashish Dikshit, expressed his enthusiasm in an interview by stating that the collaboration with the House Of Masaba cannot have been much better, as today’s young generation is looking for brands that are unique, colorful, and vivid in their representation through its products. He also stated that Masaba is a young brand that expertly handles the latest trend by maintaining its innovativeness on every lifestyle categorized product.

It is not new to see a collaboration between a designing brand and a retail company, as ABFRL has also worked with many different designers in the industry like Sabyasachi, Shantanu & Nikhil, etc. It will be quite interesting to see how this partnership between Masaba and Aditya Birla Fashion group will work out towards creating a young Gen-Z-focused portfolio, following the digital trends of the present as well as future times.