Australia Based Cosmetics Brand Mellow Brought To India By Sanda

Sanda is a US-based firm that brings different firms to enter foreign markets. Now Sanda will be representing Mellow Cosmetics, an Australia based brand to India. Mellow cosmetics already provides beauty and cosmetics all over the globe and now in India as well.

Key Takeaways

• Mellow Cosmetics has been selling its products in the UK, US, Australia, New Zealand, Europe, Asia and the middle east through its online and offline stores.
• Mellow cosmetics manufactures vegan, cruelty-free and paraben-free products.
• Sanda is basically an entry firm that works as a middleman while representing various brands in foreign markets and aids the easy entry of brands.
• The founder and CEO of Sanda is Simrita Dhillon who is quite excited about the launch of Mellow Cosmetics in India.
• The brand will be available on e-commerce platforms like Nykaa, a global retailer.

Sanda being an International “go-to-market” strategy firm represents brands while they are entering foreign markets. Mellow Cosmetics is the brand that Sanda is represented while it has entered the Indian market. Mellow Cosmetics has already been into selling its cosmetic products in different parts across the globe through its online and offline stores. But in India Mellow Cosmetics is coming for the first time. 

Sanda is a strategy firm that defines and prepares strategies while allowing different brands to enter new markets. It has strong business development and brand management capabilities. Entering a completely new atmosphere and performing well, while achieving the set goals and targets is not an easy task. Hence, Sanda plays a crucial role in facilitating successful future endeavors in foreign markets for companies like Mellow cosmetics that have been doing well in the domestic markets.

Mellow Cosmetics is not the only brand that Sanda is representing in India. Besides Mellow cosmetics, Sanda is also representing many other brands for entering the international markets, some of them being Ermenegildo Zegna, Hugo Boss, Giorgio Armani, Ralph Lauren, Coach, Flower beauty, Murad Skincare and Mario Badescu. The focal point in this is that all of them are well recognized brands among beauty enthusiasts. 

It is worth noting about Sanda that it mainly focuses on the beauty industry and the brands it represents belong mainly to the cosmetics industry, fashion, e- commerce and fragrances. It has also helped enter beauty brands to China and the territories of the USA. Even the Sanda Founder and CEO are quite excited about Mellow Cosmetics entry in India. 

Now, let’s know a little more about Mellow Cosmetics. It is an Australian beauty and cosmetics brand that curates beauty and makeup products for women. It uses all the humane methods of manufacturing. All its products are free from parabens and other harmful chemicals. Besides, its products are free from animal testing as well. Mellow Cosmetics offers a loyalty program to its regular customers and they call them ‘Mellow Squad.’ They have in stock a huge collection of eye makeup products like eye shadows, brow products, lipsticks, and other makeup products from eyeliners to foundations and concealers.