Enrich to Open India’ First All-in-One Beauty Destination in Mumbai

Enrich, a major salon chain in Mumbai with over 80 salons spread across six metro cities, has converted itself into a beauty destination with a strong brand identity.

Enrich plans to establish India’s first all-inclusive beauty destination in Mumbai in a 2500+ square-foot space with all beauty accessories under one roof.

Everyone would be able to access all skin products, hair care, and men’s grooming essentials at Enrich Inclusive Beauty Store.

Key Takeaways

• It is India’s First, an inclusive Beauty Destination in Mumbai in a 2500+ sq. ft. area with all the beauty accessories under a single roof.
• The Inclusive beauty store by Enrich will have all the skin care, hair care and men’s grooming products accessible by everyone.
• The Enrich beauty store is about to debut with over 50 brands both Indian and international with more than a variety of 5000 products in its inclusive store.
• This beauty destination has been designed to offer all the facilities including personalized skin care consultants to beauty advisors for both men and women.

“We are thrilled to launch India’s first all-inclusive beauty destination, in a distinctive format, with the most sought-after brands and beauty services amalgamation. We are able to expand our growing beauty business with an immersive shopping and service experience including loyalty benefits to transform how our customers shop for all their beauty needs. With this launch, we are also unlocking the potential of our physical and online store to create an endless aisle shopping experience for our loyal customers and deepen our bond with them and introduce Enrich to new customers,” said Vivek Bali, CEO of Enrich.

The brands that are going to be a part of the beauty destination by Enrich include luxury brands like Burberry, Givenchy, Elizabeth Arden, Dermalogica, Calvin Klein, Davidoff, Roberta Cavalli, Paco Rabanne, and Carolina Herrera. Not only these but they will also offer beauty products by some of those brands that are well-known for their natural and organic beauty products like KAMA Ayurveda, Born Ethical, Olaplex, Human Kind and a lot more.

Some favoured brands of Celebrity makeup artists including Bobby Brown and Mac will also be available for customers. Apart from that, drugstore brands such as NYX Professional Makeup, Maybelline New York and many more will be a part as well. It has also embraced new age businesses that integrate natural ingredients with technology to create amazing beauty products, such as mCaffeine, Mamaearth, and others. It will feature over 5000 products from the most popular, eco-friendly, celebrity, and budget-friendly businesses. The store will also feature items for guys, including one of the most extensive men’s grooming selections.

Enrich will provide a variety of services as well as a large selection of beauty goods. It has already had salons in Mumbai, Ahmedabad, Pune, Surat, Vadodara, and Bengaluru, offering a diverse variety of cosmetics, skin care, hair care, personal care, fragrance, and men’s grooming products. However, with the launch of the all-inclusive beauty destination, all of these services will be available under one roof for the first time.

The Enrich Academy has accreditation like CIDSCE, CIBTAC, ARTH along with many more internationally recognized accreditation. It has decided to offer personalized skin care consultations by beauty advisors that will be present in the inclusive store for the clients. It also has mini makeovers for clients in store with makeup tutorials for diamond lips, smokey eyes, charcoal glitter lids and golden glam eye shadows with a few more innovations and creativity. You can also learn the proper way of contouring, shadow sculpting, for perfect eyebrows and iconic eyeliner looks.