Herbal Essences’s Upcoming Hair Care Products Will Incorporate Eastman’s Molecular Recycled Plastic Packaging Technology

Herbal Essences, a hair care brand headquartered in Cincinnati came in association with Eastman, a materials specialist company to get their products packaged with molecular-recycled plastic. It will soon launch its environmentally friendly packaged shampoo bottles. 

Key Takeaways

• Herbal Essences will be launching its in house hair care products in bottle made up of molecular recycled plastic.
• Their products will also have an encouraging label with the title How2Recycle.
• Herbal Essences to launch its two new collections in January 2022 packed in Eastman’s molecular plastic packaging.
• Herbal Essences aims at reducing plastic waste by using recycled plastic for the purpose of packaging their shampoo and conditioner bottles.

Herbal Essences, an American brand, will be releasing a collection of five shampoos and conditioners in the new packaging in collaboration with Eastman. It will be the first Procter & Gamble (P&G) brand that is going to launch its collection in Eastman’s Renew molecular recycled plastic. This will reduce the use of virgin plastic that is the major cause of environmental pollution. For this, they have implemented a resin derived from advanced recycling technology. This resin turns the waste plastic into molecular virgin plastic which is comparatively less harmful to the environment.

Herbal Essences has taken an initiative towards reducing plastic waste by replacing virgin plastic with recycled molecular plastic especially in the packaging. They have a target of cutting down the use of virgin plastic by 50 percent by 2025. The hair care brand has assured that it will change 90 percent of major packaging platforms to recyclable material. 

The idea behind using non virgin plastic produced through molecular recycling is that it can be recycled a number of times without compromising the quality of the plastic. Due to this bold step by Herbal Essences in association with Eastman Renew, it has been in highlights gaining popularity. This step is expected to raise their sales, maximization of profits while contributing towards the preservation of the environment. Fulfilling their social responsibility, this collaboration is sure to inspire other companies to think about the same. 

The collaboration between Herbal Essences and Eastman Renew took place in August, followed by an agreement. However, the decision of using the molecular plastic was officially announced on 15th November which is also celebrated as America Recycles Day. Unless the consumers are actively reading news, they will not be able to know the difference as this process does not degrade the quality of the plastic and reduces wastage at the same time. 

Herbal Essences is a brand under P&G (Procter & Gamble). To use Eastman Renew molecular recycled plastic in the packaging for its Herbal Essences, P&G had to join hands with materials specialist Eastman. Before this technology was in use, the plastic waste was dumped by digging pits that ultimately led to soil pollution. 

The usage of recyclable molecular plastic will lead to reducing the brand’s dependence on virgin plastic. At the same time, this makes plastic a circular resource through advancements in plastic recycling and its usage.