HONASA CONSUMER LAUNCHES AYURVEDA BRAND BASED AYUGA

Keeping with the demand of the natural essence of consumers, Honasa Consumer Pvt. Ltd., the parent company of Mamaearth, has announced the launching of an Ayurveda-based skincare range, named Ayuga. Honasa Consumer has partnered with The Derma Co. and has collaborated with yoga and wellness ambassador, Shilpa Shetty Kundra for representation of this brand. This move was done by keeping in mind the popularity of the famous actress and the image of fitness and well being she carries with her ambassador position.

Key Takeaways:

• Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth has launched a new skincare brand, Ayuga. 
• Honasa Consumer is launching this skincare brand adjoining with The Derma Co.
• Shilpa Shetty Kundra, the famous Indian actress and yoga & wellness ambassador, is collaborating to advertise the brand’s ideology.
• Ayuga is a combination of the goodness of both Ayurveda and Yoga.
• This Ayurveda-based brand has already launched a series of skincare ranges with the natural ingredient “Kumkumadi.”

Varun Alagh, the co. founder & CEO of Honasa Consumer, expressed in an interview during the launch of the skincare brand, that Honasa Consumer was built with the sole vision of becoming a “House of Brands” for all the beauty products that will help in solving the beauty concerns of millennial around the world. After two years of research and study, they have concluded that joining Ayurveda and Yoga in a single skincare brand would provide the benefits of both worlds to the people. Thus, naming their new skincare range “Ayuga.”

The Chief Innovation Officer and co. founder of Honasa Consumer Pvt. Ltd. informed the public that in order to understand the issues and the demands of the common people, various real-time feedback, and reviews have been collected from their long list of consumers. This will help the brand in finding the solutions to the most common and immediate concerns related to the skincare sector.

Shilpa Shetty Kundra used her popularity from her successful acting days and found the perfect solace of beauty and health in the goodness of Yoga. To inspire millennial in the country, with the great blend of Yoga and Ayurveda, Shilpa Shetty Kundra is also a partner for this skincare range. Ayuga has already launched its first skincare range with the natural ingredient “Kumkumadi.”

In an interview, Shilpa Shetty Kundra talked about her expectations and feelings regarding this merger with Ayuga. She said that she was deeply resonated after hearing about the idea of using both Ayurveda and Yoga in a single skincare brand for Serums, Gels, Lotions, Creams, etc. She also expressed that this new collaboration will help people in finding a natural balance in life and will inspire them to become reunited with the beauty of nature with the modern twists.

The launching of a new skincare brand, with a renowned actress and fitness diva as their brand’s face, what new changes and effects Ayuga will bring for the masses will be interesting to witness in the upcoming days.