Plum strengthens leadership; appoints new CMO & CFO to deepen omni channel network

Plum, a popular beauty brand, is strengthening its leadership by two major appointments. Plum is a 100 percent vegan and cruelty-free brand which is also certified by PETA. Looking forward towards deepening its omni-channel network across various geographies, Plum appoints Shivani Behl as Chief Marketing Officer (CMO) and Gaurav Sarda as Chief Financial Officer (CFO).

Key Takeaways 

• The founder is aiming at expansion of the product offerings beyond the primitive sectors and escalating business opportunities.
• Shivani Behl (CMO) comes with 15+ years of experience from diverse marketing and sales sectors.
• Gaurav Sarda (CFO) has his hands on the financial sector for the past 14 years basically in manufacturing firms like Marico Ltd.
• The founder and CEO of Plum is confident and thrilled to have such core team leaders in their field to strengthen the company as CMO and CFO.

Shivani Behl, new Chief Marketing Officer (CMO) of Plum, has an experience of 15+ years in the sales and marketing departments with beauty giants like Lakme Lever, Shoppers Stop and Reliance. Shivani in an interview said that Plum is going to be an interesting juncture in the direct-to-consumer beauty business and is expected to show exponential growth within a short time span.

Plum’s new Chief Financial Officer, Gaurav Sarda, is here with around 14 years of experience in companies like Marico Limited. Gaurav is excited about the journey further and is looking forward to working effectively with the rest of the senior leadership in the company. His experience as head of manufacturing commercial will leverage the growth and excellence of the company.

When asked about his expectations from the new appointments by the media, The CEO and founder of Plum, Shankar Prasad, answered by expressing his thrill towards the new CMO and CFO. He also said that both Shivani and Gaurav have proven experience and their intangible wealth of skills, expertise and knowledge would prove to be a complement to the company.

Other persons in the top leadership of the company include CD Prabhakar as CBO in Retail sales division and Girish Kulkarni as the head of SCM and Technology division. Amalgamation of all these top leaders and professionals is expected to help in shaping the company as another giant in the beauty, personal care and cosmetics industry.

It is worth knowing that Plum was established in the year 2014, the parent company being Pureplay skin sciences. It has two brands, one of them is for men and another for women- Phy and Plum respectively. As a start-up with around 80 products, it offers 100 percent vegan, cruelty-free and natural products to its consumers. Plum is more popular than Phy and there might be hardly any women in India who do not own a product by plum or at least must have heard about the brand.