The products are packed with the goodness of ingredients found in the country. So rather than talking about foreign brands, let’s get to know some of the best brands that have been made in India and by Indians.
Who doesn’t know about Lakme, right? Started by J.R.D Tata on the request of our first Prime minister Jawaharlal Nehru, this brand was acquired by Hindustan Unilever in 1996. It is named after a French opera, but the interesting part is that ‘Lakme’ is a western derivative of the Indian goddess Lakhmi, the goddess of wealth. Lakme has a wide range of products that are surprisingly very affordable. Being budget friendly doesn’t mean it compromises on it’s quality, the brand also caters to the need of professional artists. Lakme is one of the most trusted brands in the market with products ranging from skincare, make-up, nail care etc. This brand is the first ever cosmetic company of India, born from the inspiration of ‘Make in India’.
Forest Essentials was born in the year 2000 with an idea of offering Indian women the goodness of natural and ayurvedic ingredients plucked from the forests. This organic brand uses age-old ayurvedic formulations with a twist of modernity. Forest Essentials caters to the needs of every age group, from babies, women and men. They have a wide range of products, all made from 100% natural ingredients such as pure essential oils, plant extracts etc. They have something for everybody, from skincare to haircare.
Nykaa is another Indian brand that was originally started as a cosmetic e-commerce platform but later went on to form their own cosmetic products. The name has been inspired from the Sanskrit word ‘Nayaka’ that means actress. The thought behind choosing this name was celebrating the star present in every woman. They have their outlets in all major countries of India. The brand has a huge range of products including skincare, haircare, make-up, nail care etc. Nykaa offers good quality products that cater to the Indian skin tone and environment. It has become quite popular among the Indian women. Not only that, the brand also has a wide selection of luxury and wellness products at their site.
Colorbar is one of the most popular beauty brands in India. Born in 2005, it is one of the fastest growing brands in the cosmetic industry. It caters to the needs of Indian women with a view to offer top-class, reliable and safe products at an affordable price. Colorbar has a huge range of products which are easily available in the market with more than 900 brand outlets. It is among the top cosmetic companies in India, working towards the goal of developing clean beauty products for a better and healthier environment. Its products are recommended by dermatologists and professionals not only for their quality but also safety.
Soul tree is a completely organic brand. All it’s products are 100% natural made and safe to use. Even though they have a limited range of make-up products such as kajal, mascara, lipsticks, BB creams and lip glosses, the quality of the products makeup for that. Since the products are natural, they are reliable and safe for even use for a long period of time. Apart from that, they have a pretty good range of skincare and hair care products. Their products are made with in-house ayurvedic traditions and are completely organic and ethically sourced.
Lotus Herbals is another one of India’s popular natural cosmetics brands. Its products are based on an amalgamation of the thousand year old science, Ayurveda with a touch of 21st century technology. The brand offers a myriad of products in skincare, haircare, make-up and many more. Not only that, it has a different range for professionals and make-up artists. The brand aims to contribute towards the environment and encourage development of clear, nature-friendly products by coming up with cruelty-free and natural ranges.
Coloressence has made a name for itself in the Indian beauty market in the last few years. It is a subsidiary part of Nature’s Essence and offers a wide range of products for its consumers including make-up, nail care etc. Looking at the quality of the products, they come with a surprisingly affordable cost and are readily available in the market as well. The brand focuses on catering to the needs and requirements of Indian women of all classes and backgrounds.
With just a few years of experience in the beauty industry, Sugar cosmetics is already competing with the well established brands by winning the hearts of its consumers. It has emerged as one of the most valuable and reliable Indian brands. It has a varied range of products in the make-up and skincare category and is always expanding to be able to cater to its audience’s needs. Many people assume Sugar to be an international brand given its image, packaging and marketing. Even though it is comparatively a new brand, it has shown great potential through its limited but superior quality products.
Blue Heaven is another Indian brand that believes in cruelty-free, vegan products. Launched in 1974, this brand has had its fair share of ups and downs, but has taken a sweet spot in the hearts of Indian women. Their make-up range is quite good and includes lipsticks, foundation, concealers, bronzers, eye products, make-up tools etc. The products are claimed to be made with all natural ingredients. They use good quality materials to make sure that their products are of superior quality and safe to use. Blue Heaven as a brand believes strongly in developing environmentally friendly products.
We all have at one point of time in our life used an Elle18 product, especially their nail care section. It is definitely one of the most valued and trusted brands in the country that offers good quality products at super budget-friendly costs. If you are a college going student and are in need of affordable but good make-up, try Elle18. They have the most quirky names for their ranges. They have a variety of products under their name but their lipstick and nail polishes are quite popular among the masses.
There are so many factors that work in the favour of this question, but the simplest one is that you should buy Indian products if you want to contribute to the development of your country in some way. The companies you buy products from employ Indian people for production which creates employment opportunities and contribute to the economy of the country as well. Besides, these products are especially made with proper research on Indian skin tones and environment. The Indian brands are comparatively affordable and actually offer good quality products. Some of the brands make completely natural products, therefore if you support nature-friendly initiatives, you should definitely check out these brands.
Like I have said, you get good if not the best quality products at comparatively affordable prices. These brands make their products inspired from our ayurvedic traditions and home- grown ingredients. Their products are especially designed for Indian people, therefore they are more likely to work better on Indian skin. Buying Indian made products will encourage the brands to step-up their game and make even better products for their consumers and in the long-run, will benefit the country as well. When the Indian brands expand and grow, more job opportunities open up for the unemployed youth and when the brands make profit, the tax is collected by the country that will help in boosting it’s economic conditions.
Indian brands are very under-rated, unfortunately by its own people mostly. We have all kinds of brands that provide great quality products at various price ranges. If you want budget friendly products, it’s available, if you want high-end quality products, it’s available too. So yes, they are definitely worth the try. So next time you want to buy cosmetics, make sure you go through the brand details and give Indian brands a try.
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